Lighthouse – stand and focal point in one
24 Hour Race Nürburgring
The starting point: A heavily used corridor, as long as it is narrow, during the 24-hour race at the Nürburgring 2011. Our idea to strikingly present the brand in this space: a temporary architecture which symbolically brackets the Porsche and makes a dominant statement in the long hall.
Like a lighthouse, the characteristic structure works from a distance, and upon closer inspection, the clip-aesthetic of the racer comes into focus, expanded by a small shop and media presentation on multiple screens.
By the way: The Playmobil developers have a fond memory of our stand. The toy maker has made the showroom into a miniature store. Orders can be made from Amazon, for example. And no, we don’t get a cut of that.