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Lighthouse – stand and focal point in one

24 Hour Race Nürburgring

The starting point: A heavily used corridor, as long as it is narrow, during the 24-hour race at the Nürburgring 2011. Our idea to strikingly present the brand in this space: a temporary architecture which symbolically brackets the Porsche and makes a dominant statement in the long hall.

Like a lighthouse, the characteristic structure works from a distance, and upon closer inspection, the clip-aesthetic of the racer comes into focus, expanded by a small shop and media presentation on multiple screens.

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By the way: The Playmobil developers have a fond memory of our stand. The toy maker has made the showroom into a miniature store. Orders can be made from Amazon, for example. And no, we don’t get a cut of that.