Made in Germany for China. The KIC brand sells German made fitted kitchens on the Chinese market. German products enjoy a high esteem among Chinese consumers. This has led the German design studio KIC to commission a total of 15 showrooms in 14 Chinese cities. Heller opened a second location in Shanghai due to the extent of the project. Because as a brand, it was nothing short of a complete rebuild.
Heller developed the Cooperate identity/image and Cooperate interior, software and decorative items to attractively present the model kitchens. With the two product lines of KIC Fluxus and KIC Signature, Heller defined a clear structure for displaying kitchens and at the same time a marketing strategy for the varying needs of customers. All these overarching considerations and groundwork led to the interior design concept.
The segmented showrooms enable customers to quickly get oriented in the KIC kitchen world. Using intuitive touchscreen displays, they can obtain further details and also directly configure their custom kitchen in 3D. Heller programmed the software and will continue to update it in the future. We are pleased that throughout this exciting and multi-faceted project we could apply Heller Design Studio’s interdisciplinarity to realize the project from scratch.