Architecture follows communication concept
IAA, my service, trade fair
The transition from computer rendering to end result in real life, in this case at the IAA in Frankfurt, was smooth – in fact, it was hardly discernible. Our aim being to as faithfully as possible transform conceptual visualizations into reality. This way the customer isn’t just buying whatever is in the bag, but rather, just what he saw at the presentation.
In this case, the architecture followed Daimler’s communication concept regarding car service. For the construction of this exhibition stand we organically reflected pixel graphics using variable deep cubes installed in the space, thus achieving an overlay between architecture and media, which are coupled to each other. In some cubes, transparent displays were installed and a physical automotive detail was inserted between the glass and screen, resulting in exceptional deep space effects.