Guiding people to their desired destination through unknown territory without being noticed is something that requires as much sophistication as it does clarity.
Each building has a spatial logic: The task it to make this apparent with intelligent guidance systems.
Heller Designstudio organised and developed an indoor and outdoor signage system for the new “Caleido” building complex, located in the heart of Stuttgart.
The aim was to incorporate the building’s special form, and at the same time to attract visitors’ attention.
In each of the three entryways, you are greeted by an overview sign of all tenants and guided to your destination. In the courtyard of the building, which serves as a main route between the buildings, there are three dark steles that will take you securely to your destination, day and night.
The signage begins before arriving at the building using two steles, placed at the key transportation points.